Archive for the ‘Uncategorized’ Category

Your Client Chose A Hospital-Based Birth: Now What?

Thursday, September 13th, 2018

Whether you are a childbirth educator or a birth doula, you know that most expectant couples you’ll teach and support plan a hospital-based birth. The statistic is that out-of-hospital births are less than 5% of all births. I trust you to be deeply invested in your clients’ well being as they prepare for their nearing birth, and that’s why I am going to teach you how to lead them with respect to their choice of birthplace. I intend to show you how to do these two things:  

  1. Recognize your client’s context around the place in which she chose to give birth.
  2. Lead her in a way that doesn’t evoke internal conflict and resistance between her choices.  

When your client plan a hospital-based birth, there are some presuppositions that you want to listen to and respect. The nature of presuppositions is that they are not stated explicitly, but rather are being implied. For example, when I say:  “Breathing techniques are probably the best labor support tools that help you cope with labor strains”, I presuppose the existence of labor strains and the need to cope with them. I feel pretty comfortable when I share this presupposition, even when I become aware of the implication of it – this presupposition implies that I do not believe in a childbirth experience in which labor strains do not exist, and in a birth experience in which there is no need for coping tools.

My actions, just like my choice of words, manifest some presuppositions that I hold around childbirth. Choosing a career in the field of childbirth support, I revealed to hold the following presuppositions:

  1. Laboring women need doula support (presupposition of necessity). 
  2. Doula support throughout labor leads to less medical interventions and lower cesarean rates (presupposition of cause and effect).
  3. Practicing as a birth doula will allow me to spread the importance of physiological, active and healthy birth and will make me feel fulfilled. (presupposition of possibility and awareness to my feelings).

Just as my choice of words and actions demonstrate my presuppositions, so do the ones my clients chose. So what are the presuppositions that your clients demonstrate when they choose a hospital-based birth? Here are some options:

  1. I can give birth at a hospital. (Presupposing the existence of the hospital and the possibility of giving birth there)
  2. I must choose a hospital-based birth according to my insurance. (Presupposing lack of other options)
  3. When I choose a hospital-based birth, I am _______________or I get ________________(Presupposition of cause and effect)  
  4. When I choose a hospital-based birth, I feel _______________ (Presupposition one’s needs, values, feelings)

I leave the blank lines so that you’ll play with optional words that can complete these sentences. I trust that throughout your career you have heard many presuppositions like these from clients, and maybe neglected to pay the close attention they deserve. These presuppositions represent your birth clients beliefs, decisions, challenges, and areas of strengths. Neglecting them might prevent you from understanding their model of the world, and you risk disrespecting this model. You are not required to accept their model, but to respect it and lead them in accordance.

For the purpose of teaching, I am going to risk a broad generalization and say: When your student or client chooses a hospital birth, it presupposes that: 

  1. She believes that it is a safe place for her to give birth in. AND
  2. She believes that the hospital has something to offer her that she needs for her birth. And/Or
  3. She believes she has no other options available for her.

Therefore, any choice of words or actions on your behalf, that implies that your client is not as safe as she might think, or/and that her choice is in conflict with other needs and wishes she has for her birth, can potentially harm her well being. In other words: Expressing any lack of trust in her medical team or the medical system in general, will increase her fear or even elicit her conclusion that childbirth in general, isn’t safe.

Since I trust it is not your intention, I suggest investing a few moments prenatally,  inquiring about your client’s choice of a hospital-based birth. Simple questions like the ones below can lead her to beautifully conduct herself and communicate with the hospital staff :

  1. When you choose a hospital-based-birth, what do you expect the hospital to provide you with?

  2. How does a hospital-based birth serve your needs?
  3. What are your hopes and expectations of the medical staff?
  4. How will you know when the staff actually meets your expectations and needs, how will that feel?
  5. Do you feel that the choice of hospital-based birth is aligned with other wishes and goals you have? Are there any potential conflicts?
  6. Would you like us to explore ways to resolve this conflict in order to get it out of the way?

I hope that you see how these coaching questions allow you to respect and learn your clients’ context; her beliefs, values and emotions, around hospital-based birth and lead her toward autonomy and ownership of her choices. You can begin coaching your client, or even suggest it as a group exercise in the childbirth education classes you lead, right away! Just download the coaching handout and begin to lead clients with respect to their model of the world.


Distinguishing Truth from Myth and Fears from Reality about Labor Pain

Tuesday, July 3rd, 2018

As I was looking for more studies about the drastic increase in birthing mothers who get an epidural for childbirth, I found the following research, published by Stanford medicine, titled:

Study shows women prefer less-intense pain at the cost of a prolonged labor.

Here is what the researchers did: ”For the study, Carvalho and his colleagues gave a seven-item questionnaire to expectant mothers who had arrived at the hospital to have labor induced but were not yet having painful contractions. The questionnaire pitted hypothetical pain level, on a scale of zero to 10, against hours of labor. The women took the survey a second time within 24 hours of giving birth. A sample question asked, “Would you rather have pain intensity at two out of 10 for nine hours or six out of 10 for three hours?” Both pre- and post-labor, women on average preferred less intense pain over a longer duration, according to results published in the British Journal of Anesthesia.”

I find this study to be somewhat disturbing, but revealing at the same time. It is even useful from a coaching perspective. The questions the researchers asked were misleading. Women were asked to weigh their options and choose between coping with labor pain or having a prolonged birth as a potential implication of getting an epidural. But – –  are these the real options they weigh? Is prolonged labor the risk associated with taking an epidural in childbirth, or is it a side effect that might lead to many other potential risks?  I searched “ACOG (American College of Obstetric Gynecology) on the risks associated with prolonged labor”. Guess what came up first in my search results?

Safe Prevention of the Primary Cesarean Delivery

Yep, the risk of Cesarean! Do women really choose between being with labor pain vs. longer painless birth, or between experiencing labor pain vs.  higher potential to have a medically managed birth or a cesarean delivery?

This is exactly the role of prenatal coaching: Distinguishing truth from myth and fears from reality in a world that offers a wealth of online misleading information . A false belief about labor pain and the means to alleviate it was suggested by the researchers. However, the publication of this study and the spread of the false belief it has manifested reveals more than just a careless work of the researchers. It is a reflection of the fear of labor pain and the role of this fear in masking the truths about labor pain and epidural as the most popular mean to avoid it.

How will I coach the client who believes that she chooses between coping with labor pain and a longer but painless birth?

Here are some great coaching questions:

    1. How did you come to the conclusion that you are choosing between these two options: coping with intense labor pain or with long hours of painless birth?
    2. What do you know about labor pain? (you may use the acronym of PAIN to facilitate an understanding of the true nature of labor pain: Purposeful, Anticipated, Intermittent, Normal),
    3. While we both agree that taking an epidural might lead to a prolonged childbirth, and I can see why you wouldn’t mind about these painless long hours, I wonder if you know of any risks associated with prolonged labor?
    4. Would you like us to research these?
    5. Now what seems to be the options you are choosing from?
    6. Is it possible that with professional support, a doula who uses coping skills and provides comfort measures for childbirth, you will not experience intense pain?

With these coaching questions, you will lead your birth client to a self-discovery. She can find answers within herself that are different than those she found online. Those answers are more authentic, and they tend to be more aligned with her true self, with her beliefs and vision for her birth. If you want to learn more on how to conduct coaching conversations around the decision of taking an epidural in childbirth, you might consider listening to our webinar Coaching Your Client through the Dilemma of taking an Epidural” jn  which we shared some of our best coaching strategies around the topic, like the math of labor pain, the wording of it, and the role of curiosity and exploration in coping with it.  

Mothers; May the Force Be With You!

Wednesday, May 9th, 2018

A Birth Worker’s Reflection on Mother’s Day

On May 4th, while volunteering at my daughter’s school, I noticed many teachers wearing Star Wars T-shirts. Being foreign to both the American culture and to the Star Wars fan club, I failed to detect the meaning behind this collective fashion decision of the teachers. But later that day, when my daughter came home from school and shared the meaning with me, I was inspired to give this idiom its meaning from the perspective of my club – the birth workers club, and of another holiday, closer to my heart, that we celebrate in May – Mother’s Day.

Birth workers all over the world are a force. We are the force that is being with new mothers and making sure each of their transformations along the path of motherhood  goes as smoothly and healthily as possible. We protect, support, and empower birthing mothers and new families. We are the force that fights their cultural battles; calling our politicians, physicians, human right activists, and reporters to put mothers and maternal care on their social agenda, and it better be the first item on the agenda if they want a healthy nation!  

This Mother’s Day, I want to recognize some of the major battles this force fought with great success: 

  • The right to the supportive presence of family, friends and doulas.
  • The right for breastfeeding support.
  • The right for more comfortable environments for labor and birth, such as the use of shower, physio balls and peanut balls in L&D rooms.
  • The elimination of routine episiotomies in some parts of the country.
  • The growing number of hospitals hiring hospitalists and allowing TOLACs (Trial of Labor after C-section) and VBACs.
  • The movement towards individualized maternal care that has been accomplished with hospitals handing parents birth plan templates to fill out.  
  • The battle for intermittent monitor policy that allows mothers more freedom.

All these changes and more have been achieved by the force of birth workers around the world.

I know the situation is far from being perfect, and there is a lot more work ahead of us: routine electronic fetal monitoring remains widespread, even though it doesn’t improve outcomes and raises rates of unnecessary cesareans. There is an epidemic of inductions of labor, which increases labor complications. Epidurals are still being pushed by the medical system as if they were vitamins, and not identified as dangerous drugs that can slow labor, generate fevers and necessitate further interventions for both mother and baby. Cesarean rates are still skyrocketing at 32 percent. Birth doulas are not being covered by insurances. Maternity leave is ridiculously short and is considered a vacation rather than work which should be compensated by the states. However, on this mother’s Day I choose to acknowledge and recognize the positive change created by the force.

Mothers and birth workers;  may the force be with you! 



Why Are Birth Doulas So Darn Picky?

Tuesday, February 6th, 2018

It is my understanding that by being choosy about clients and committing to those who demonstrate the highest level of commitment to physiological and unmedicated childbirth, who are also most likely to choose a like minded caregiver, doulas try to protect themselves- their souls and their hearts.


During the holiday season, I attended a local birth community gathering in San Jose.  Our lovely host, a DONA trained and seasoned birth doula, invited us to introduce ourselves saying: “Tell us how you practice; what is unique about your practice, so we know which birth clients to refer to you.” The first doula to go shared that she is mainly practicing in one  particular hospital, because everyone knows and respects her there,  and she only supports birth clients who are strongly committed to a natural and unmedicated childbirth, and state that they are open to medical solutions if these are needed. Her introduction set the tone for our community freely share their preferences, and the trend became very clear: Doulas are picky about the clients they take on- and it has nothing to do with specializing.  

I began practicing 19 years ago as a pioneer doula in my country. At that time, I was struggling to convince expectant parents of the value of hiring a birth doula. Needless to say, I did not have the privilege of being picky about my clients. Did I enjoy supporting certain types of birth clients more than others? Of course! But it never occurred to me to choose clients in accordance with the OB practice or the hospital, nor with their level of commitment to avoid pain medications or other medical interventions. I was passionate, and still am, about supporting every potential client in hopes of leading them toward a healthy and satisfying birth experience. While I can’t say when the trend of filtering through clients began,  I have a some ideas about the reasons that brought it to the surface.

The practice of a birth doula is a hard one due to a vast array of aspects, including : practical or logistical, physical, emotional, social and financial aspects. Being a change agent, or an activist promoting natural childbirth, you already stand out in every social gathering outside of the birth workers community.  Your close friends are mostly birth workers who speak your language and share your passion and are the only ones who, like you, live their lives constantly on-call, practicing flexibility and willing to change plans in a blink of an eye, with no hard feelings. Your family and friends are always secondary to your devotion to attend your clients’ unpredictable births. As for your own mental state, commitment to as little as one birth a month means that you are not making big plans like birthday parties, or a romantic getaway, without stressing out about this one client.

Now let’s look at the emotional and physical hardship of being a doula. While modern society is committed to alleviating pain –  physical or emotional pain, doulas are the only caregivers on Earth to accept pain, embrace it, and work through it.  Supporting our clients throughout labor contractions by containing their pains, doubts, fears and moments of crisis and despair takes its emotional toll. In addition, providing massages and physically supporting our clients’  bodies as they change positions, for an average of eight hours, is physically exhausting. On top of it all, we often deal with these challenges during night time, or at the end of an active day. And when medical complications arise, we coach our clients towards making an informed and mindful decision,empowering them to demand patient-centered care and not give up on their birth vision too fast.  

It is my understanding that by being choosy about clients and committing to those who demonstrate the highest level of commitment to physiological and unmedicated childbirth, who are also most likely to choose a like minded caregiver, doulas try to protect themselves- their souls and their hearts. Doulas want to guarantee their clients are committed to unmedicated physiological childbirth as much as they are committed to supporting and leading them throughout this kind of experience. They therefore refuse to support clients who say “I am attempting a natural childbirth, but I’m open to the option of taking epidural”. Doulas try to avoid the draining scenario of medicalized childbirth and being a witness to the frustrating cascade effect of medical interventions. By supporting only clients of caregivers we trust and with whom we are compatible, doulas avoid witnessing abuse in Labor and Delivery. Overall, this trend of carefully choosing one’s clients serves doulas’ need to decrease the hardship of their practice and get a sense of control over the birth experience they take part in.

As a seasoned birth doula and a doula trainer, I get it, I really do! And at the same time,  I still find myself being drawn to those clients who “try for a natural birth but are open to…epidural”. Perhaps it’s because I’m a dinosaur in the doula community, but for me, there is a special reward, a triumph, in leading that birthing client, who wants the natural childbirth because she sees the value in it, but is being honest about her doubt in her strength and abilities to be with pain. Leading this mother all the way to an unmedicated and healthy birth, looking into her wide open eyes and her joyous expression when she says: ”I DID IT!”  is so rewarding for me. It empowers me as a woman, a doula and a doula trainer.  

In order to increase my chances to avoid the draining scenarios of medicalized births and to make sure my clients demonstrate a high level of commitment to their healthy and vaginal birth experience – I practice prenatal coaching. Prenatal coaching is my leading technique, and it is how I make sure my clients and I are aligned in our belief system about birth, clear about their goals and what it takes to lead them towards achieving their desired birth experience, and we’re  equally accountable to what it takes to get there. While I understand doulas motivation to decrease the hardship of our practice, I see prenatal coaching as the pathway to achieving this goal, rather than filtering clients.  Serving only those who are mentally and emotionally prepared for a physiological birth means that we gave up on one the most important ambitions for doulas’ emergence – facilitating a cultural change in maternal care.  

To healthy births on Earth!

Our New Partnership Opportunity; Become a BCM trainer!

Tuesday, January 9th, 2018

At Birth Coach Method, our mission is to empower expectant parents and the professionals who provide them with care throughout their pregnancy and birth.  Now it’s time for us to team with providers with the same passions, so we can increase the percentage of healthy births and happy mothers worldwide!

We are teaming up with experienced birth support figures, doulas and childbirth educators, who support the Birth Coach Method (BCM) mission and want to use this opportunity to improve their birth coaching skills.  Trainers are hand-picked and specially trained by Birth Coach Method to lead continuing education classes to professionals and lead doula training programs.  Now is your chance to apply to join tour network! As a new Birth Coach Method Program Instructor, you will receive thorough training and all the online resources necessary to teach the BCM Training Programs.

Submit Your Application 

The First Virtual Class for Birth Coach Method Trainers Opens March 20th, 2018


BCM Supports our Program Instructors!

Instructors will receive the following:

  1. Access to the BCM online program with 30 hours of tele-class guidance on how to create and lead your own training programs.  
  2. All necessary class materials to share with your students, such as handouts and PowerPoints presentations, as well as educational materials needed to lead the workshop,  charts, and props lists. 
  3. Optional models of supervision and hands-on practice for the students, including the information needed to establish working relationships with local practitioners.
  4. Samples and instructions for creating a final exam.  
  5. Spreadsheets to follow up on student payment and requirements etc.
  6. Information about advertising and enrolling students in doula training workshops.


Are You Up for the Task?

We need instructors who demonstrate good communication and leadership skills in order to establish relationships with local practitioners and with your students.

We are teaming with birth support figures whose philosophy matches BCM and:

  • Are thoroughly familiar with BCM online training program(s).
  • Knowledgeable birth doulas with at least 8 years of experience as a birth support figure with attendance of at least 2 births a month throughout the years.
  • Teach at least one doula training workshop per year.
  • Attend minimum of 15 CEUs a year.
  • Possess the following educational materials and demo equipment: Childbirth Graphics Charts, pelvis, baby doll, placenta, cord and uterus, as well as practicing props like physio balls, peanut balls, and massage balls. We will be sure to provide you with the full list of educational props needed to enhance your students’ learning experience. 

Ready to Enroll?

Please submit an application and CV. If it is a good fit, we will contact you to conduct a phone interview. Once approved, you will be given a week of access to the program’s online lessons for a deposit fee of $179. The $179 which were already paid will be deducted from the student’s enrollment fee of $780.  

Submit Your Application


You’re a BCM Program Instructor! Now what?

    1. Share your workshop  dates, times, and location with BCM.  
    2. Create a website/landing page and advertise your training workshops locally.
    3. Collect tuition of $780 per student – BCM is open to adjustment of tuition in accordance with local fees.
    4. Pay BCM a percentage of 30% of each student’s tuition for the first 15 students per year. For every additional student you enroll per year, BCM will reduce the percentage to 20% per student.
    5. After you pay the BCM fee, our admin will send each enrolled student a personal link to create her username and password on the member’s website and begin the online portion of the training.


Integrating Group Coaching into Birth Education

Saturday, December 16th, 2017

Curing the Dramatic Drop in Childbirth Education Attendance 

Recent studies found a dramatic drop in childbirth education attendance. Taking that the new consumers of childbirth education are millennials, it is not surprising. Millenials were born into the era of online information, and they are consuming knowledge on Google, Facebook, and Youtube.  Integrating coaching principles and strategies in your childbirth education classes will make you attractive and uniques. It will draw potential students that are looking for more than knowledge and information they already got online. It will magnet students who are ready for the next step of self-discovery –  clarify their belief system about childbirth, their wishes, and their goals,  and carve their desired birth experience. You will be able to lead them toward clarity and to elicit their accountability to their desired childbirth experience.

This webinar is Approved for CE credit by ICEA and Lamaze International

                           Buy Here 


This Free Webinar Will Show You:

  • How to increase enrollment in your classes and make birth education an essential rite of passage again
  • How to transition from teaching and informing to coaching toward fulfilling parents’ desired birth experience
  • How to integrate group coaching into your childbirth classes
  • How to expand your practice to include in-person coaching sessions


Expand your leadership skills with new coaching strategies to lead groups and individual expectant parents towards their desired birth experience.  



Resolving the Advocacy Dilemma in the Doula Practice

Saturday, December 16th, 2017

The advocacy dilemma in the field of childbirth support is a tough one to crack. The dilemma lies in the tension between certain components of birth support practice, such as serving and supporting, and other components such as being a change agent in our society and a birth activist.  Relying on coaching principles and strategies will help you to make sure you practice within the scope of your practice, and to refrain from projecting or engaging any birth activism agenda in your relationships with your birth clients. Coaching is the pathway to client-centered relationships and care.

If we begin by asking expectant couples strong coaching questions, with the goal of clarifying their beliefs about childbirth and their goals for their birth, it will build the foundation for an advocacy of a different kind. Advocacy that doesn’t represent expert’s authority but rather empathy and partnership. Advocacy that begins with the individual needs and beliefs.  We will then find ourselves introducing evidence-based resources that are aligned with our client’s personal needs and capacity, and eventually, I believe it will bring more couples to take childbirth education classes and hire doulas.

Join the growing community of doulas who already integrate coaching into their practice, and feel the difference; it will empower you and your clients! 

You can now purchase it Here for only $9.99, and we will email you the password.

Who is the Birth Expert Here?

Thursday, July 6th, 2017

This New Method Will Make You Give-Up Your ‘Expert Position’ and Hand it to Your Birth Client.


Do you consider yourself an expert in ‘how to give birth’? If you are a childbirth educator, a birth doula, a midwife or a labor and delivery medical staff member, I’m almost certain that there is a confident voice inside your head saying, “Yes, I know all about giving birth, it’s my profession and what I do for a living”. However, I urge you to rethink your position: Can you be an expert about how any woman, other than yourself, is giving birth?

I recently finished reading the book “Childbirth and Authoritative Knowledge; Cross-Cultural Perspectives,” a collection of cross-cultural essays on reproduction and childbirth, edited by R. E. Davis-Floyd and C. F. Sargent, which extends the work of childbirth anthropologist Brigitte Jordan. I was deeply impressed by the authors’ understanding that since the establishment of Obstetric Gynecology in the middle of the nineteenth century, the experience of childbirth has been controlled and shaped by “those who know”; those who are considered an authority of knowledge, and whose ideas about childbirth shape and control our decisions and actions in maternal care, as opposed to the only expert in the room- the birthing mother.  “Authoritative knowledge is persuasive because it seems natural, reasonable, and consensually constructed. For the same reason it also carries the possibility of powerful sanctions, ranging from exclusions from the social group to physical coerciveness” (Jordan and Irwin 1989). who is the expert

After practicing from an authoritative position in L&D for so long, no wonder we ended up with a generation of birthing mothers who come into L&D unit and completely hand their lives over to the professionals, fully trusting them to make decisions for them. One would have assumed that birth activists and birth keepers, like childbirth educators and birth doulas, practice from a different position. However, I find that this is not the case. In nearly two decades of practice as both childbirth educator and doula, I admit that only after becoming a life coach, eight years ago, I finally stepped down from the “expert” position, and began seeing my students and birth clients as experts in their own lives, and therefore as experts in designing and achieving their desired birth experience.

I believe that for many decades now, even after the establishment of birth activism, women were caught between two types of “experts” – the “medical experts” and the “natural birth experts.Seeing the client as an expert in her own life, as well as the expert of the situation she is coached in, is a basic principle in coaching, and is manifested in The Art of Coaching for Childbirth, a guide I recently published introducing the Birth Coach Method motivating birth professionals of all kinds to integrate the coaching tools and strategies into their practice. This basic principle was first stated by two of the founding fathers of the coaching profession, Sir John Whitmore, who recently passed, and Robert Dilts. According to Dilts, coaching starts from the assumption that people have answers, and the coach’s role is to help them to overcome internal resistances and interference, give feedback on behavior and give tips and guidance (Dilts, 2003). So if the client is the expert and has all the answers, what is the coach’s expertise?  Here we can use Whitmore’s observation that : “The effect of coaching is not dependent on “an older, more experienced individual passing down his knowledge. Coaching requires expertise in coaching but not in the subject at hand. That is one of its great strengths” (Whitmore, 2002) 


What does it mean to hold our client as an expert in the field of childbirth? How do we manifest this principle when leading birthing mothers towards a safe and physiological birth, and how do we trust the birthing mothers as experts when they don’t trust themselves at this point in human history?

Here are five steps I suggest we all take, and I mean all of us – physicians, midwives, nurses, doulas, and childbirth educators: 


  1. Work with questions: Instead of telling her or teaching her, ask the expectant mother more questions about herself. When she says: “I would like to give birth naturally”  do not assume you know what it means and you trust yourself to lead her there. Ask: “Can you clarify for me what is your vision for natural childbirth? How does it look? What happens in a natural childbirth? How does it feel? Strive for clarity. When she talks about her fear of pain, ask her: “What do you do when you are in pain? What do you know about labor pain? How do you usually overcome your fears? For more practical tools and a wealth of coaching questions for childbirth, I recommend reading The Art of Coaching for Childbirth.  
  2. Trust the mother as the expert even if she currently does not trust herself: As a coach, your most valuable asset is that you believe in her potential. This is true empowerment. When she says “I need to push”, reassure her “I’m here for you, follow your body, be with it for the next ten minutes while I’ll be here quietly, and just ask your body what it wants to do, I am right here.”  
  3. Encourage the mother to set-up a clear vision for herself and then ask: “how can I best support you in achieving this vision?”  Whether you are a doula holding your first coaching session with your client, or an L&D nurse who was just handed your patient’s birth plan, please initiate a conversation about it beginning with the same question.
  4. Coach the mother and support her towards her vision with no attachment to the manifestation of her vision. I know, this is a tough one! But hey, in childbirth, just like in any other area of life, there are no guarantees. What matters is the process. As long as you lead your client to be accountable for her birth experience, and have helped her to align her beliefs with her goals and her actions, it doesn’t matter if in reality there was a deviation from her vision due to medical impositions. Ideally, she will be satisfied with how she conducted herself through the process, and will own it as her journey. This change of perspective begins with you as her leader.  
  5. Be an authentic role model and practice observation without judgment: In order to lead, we have to be in touch with our personal truths. If you don’t trust your patient’s body and the process, and you practice from fear, please take the time to heal yourself and understand that your fear is in the way of your patient’s safe childbirth. Meanwhile, please step down from supporting a patient who envisions a physiological childbirth for herself. If you are a doula who lost faith in the good intentions of the medical system, please heal yourself, and meanwhile step down from assisting a hospital-based childbirth, as your lack of trust might sabotage your client’s childbirth experience. If you are disappointed by a woman who “tries for a natural childbirth but is open to the possibility of asking for pain meds”,  then you are practicing judgement and rigidity. Heal your wounds and work your way back to love and acceptance.



  1. Dilts, R. (2003), From Coach to Awakener, Meta Publications, California.
  2. Irwin S. and Jordan B., (1989) “Cosmopolitan Obstetrics: Some Insights from the Training of Traditional Midwives, Social Science and Medicine,  28(9):925-944
  3. Whitmore, J. (1992) Coaching for Performance: Growing Human Potential and Purpose – The Principles and Practice of Coaching and Leadership, Nicholas Brealey Publishing, Boston


Are your clients hiring you to avoid a cesarean?

Tuesday, May 2nd, 2017

No, there is nothing wrong about it from their end, but how do you feel about it? Are you at risk for a professional burnout?


A couple of days ago I had a beautiful mentoring session with two local doulas; we will call them Iris and Lily.  We were going over some challenging cases they experienced recently, and exploring how the Birth Coach Method’s strategies and tools help.  Pretty early in our discussion, I learned that their typical birth clients represent some degree of polarity: Iris works only with clients who are strongly committed to an unmediated birth.  She feels that potential clients who are “willing to try [birthing] with no epidural, but leave themselves open to option of taking it” are not a good match for her.  Lily said that her clients are hiring her in order to “Check the box” of doula services; meaning that they read the statistics showing doulas reduce cesarean rates and they are hiring her to avoid a cesarean.  


The reason I say that their typical clients represent a polarity is that Iris’s client, as described by her, is personally  committed to her own journey and to the choices she makes, and is hiring a doula to get the additional support needed in order to achieve her desired birth experience- unmediated physiological birth, whereas Lily’s typical client  is committing her doula to her wish to avoid a cesarean.

From the client’s perspective it totally makes sense to feel the doula is accountable for the birthing experience; after all for decades we have been using the doula statistics to promote our services, spreading the notion that the presence of a doula will reduce need for pain medications, inductions, and the chances of needing a cesarean. From the doula perspective, this promise stand the risk of professional burnout, because if medical interventions that you promise to reduce unfortunately take place in your client’s’ birth, you risk feeling that you didn’t fulfill your role.  You could feel that you failed in leading your client toward her desired birth and could even lose confidence in your professional validity. This is absolutely one of the areas in which I mostly appreciate the contribution of integrating the coaching principles and strategies into the field of birth support. This area is called client accountability, and it equally serves the client and the coach. 

As coaches we ask ourselves, who is holding who accountable in these relationships? Is she holding you accountable for her desired birth experience?who-is-accountable Is this arrangement truly working for you? Do you really want to be committed to your client’s journey more than she is? When you demonstrate a higher level of accountability to your client’s vision than hers, do you empower her or rescue her? Are you her support figure, her leader, or her savior; taking charge of her? Maybe you serve a ‘camouflage effect’ where she is convinced that she hired you in order to avoid a cesarean, and unconsciously avoids dealing with her birthing fears.  

Coaches in various fields lead their clients closer to fulfilling their potential and achieving their goals by holding their clients accountable; it is build-in in the coaching relationships.  When I asked Lily how does she know her clients are hiring her to “check the box of hiring a doula” she immediately pointed out the “inconsistencies” in her word: those gaps between what the clients say that they hire her for, or what they describe as their desired birth experiences, and the actions they take prenatally and during the birth to achieve their goal. That’s exactly it; coaches  evaluate a  low level of commitment when the clients resist taking the actions which will bring them closer to what they state as their desired goals

Prenatal coaching sessions conducted by a doula, or by a childbirth educator, can elicit the mother’s accountability for her desired birth experience and to her journey, and therefore has the potential not only to protect the birth professional from a  burnout, but to lead the expectant mother closer to fulfilling her birth vision.


More Resources:

To learn how doulas can elicit accountability

To learn more about client’s accountability vs. responsibility

To learn more about client’s accountability

To learn how to integrate coaching into birth support.


A New Guide from Birth Coach Method!

Sunday, November 6th, 2016

The Art of Coaching for Childbirth

Integrating the Principles of Coaching into the Field of Birth Support

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The Art of Coaching for Childbirth is a practical guide inspiring and leading every professional in the front-coverfield of birth support to integrate the coaching tools and strategies into their practice. 

From one blog post to another and throughout my webinars, Birth Coach Method has become a paradigm shift in the field of childbirth support. It has drastically changed the conversation from teaching about childbirth to coaching the mother-to-be as an individual toward an optimal performance in childbirth. Birth Coach Method inspired birth doulas to shift from telling clients what they think is the best childbirth experience for them to asking questions, listening and exploring their belief system about childbirth, about themselves and their bodies, their strength and more.

While my book The Art of Coaching for Childbirth has been reviewed by top notch professionals and scholars in the field of birth support, I have come to the understanding that the Birth Coach Method is about to create a paradigm shift not only in the doula practice, but in the way childbirth educators approach their role. 

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The Art of  Coaching for Childbirth is more than a practical guide; it is an introduction to coaching. I dedicated the first part of the guide to establish the value of implementing the principles and strategies of life coaching into the field of birth support.  This part begins with a thorough introduction of the history and principal of the modern coaching professions, and continues with a presentation of the structure of the coaching process. While reading this part, you will get acquainted with the basic terminology of coaching like goals, inquiry, strong search questions, opening options, clarity, distinguishing truth from myth, accountability and more, as it being implemented into the field of birth support to lead birth clients to optimally perform at their birth.  To use the words of my friend and colleague Michal Klau-Stevens, The Birth Lady, this part will convince you of the value of incorporating coaching into birth support by healthcare workers, childbirth educators, doulas, and other birth workers.”(See below)

In the second part of my book I gathered all the coaching questions, which I presented at the theoretical part, and added hundreds of other questions and coaching exercises, which you can begin coaching with right away. This part will equip you with coaching strategies to tackle various scenarios and situations across the spectrum of birth support.


Read the Reviews:  back-cover-snip

“…The Art of Coaching for Childbirth, while compact at just over 70 pages, nonetheless packs in an incredible amount of practical information and useful tools.  She has skilfully transferred classic coaching strategies and made them totally applicable to birth educators and doulas. These strategies enable us to transfer the power back to the birthing woman, encouraging her to take responsibility for her own birthing journey. Empowerment, as we know, is not something we can give another person. It is something that originates from within….Neri’s book set off some real “light-bulb” moments for me and will definitely change the way I approach topics such as fear, pain and interventions in my Lamaze childbirth classes.”  Tanya Strusberg, LCCE, FACCE, Director, Birthwell birthright Childbirth Education, Lamaz-accredited and CAPEA, Australia.


 “…The coaching method, as applied to birth support, becomes a viable and vibrant path through the unwinnable culture wars that surround birth, which focuses on questions like, “Is birth safe?  Is it dangerous?  Where should it take place?  Who should attend births?”  One question that Life-Choma addresses head on, though, is “Whose birth experience is it?”  Because the answer to that question is the pregnant woman herself, then the coaching approach, as outlined in this wonderful book, is an optimal approach for those seeking to enhance women’s birth experience.  Coaching for Childbirth is an important contribution to childbirth preparation and support and this book, and the method, will be a valuable resource to childbirth educators, doulas and others seeking to support birthing women…”  Christine Morton,PhD, a former distinguished member of Lamaze International and current manager at the California Maternal Quality Care Collaborative


“Coaching for Childbirth is an innovative guide for professionals who serve pregnant women and want to integrate coaching techniques into their work. Neri has done a wonderful job of clarifying the coaching role and distinguishing it from therapeutic care and teaching. The exercises and scripts Life-Choma offers are excellent resources, and she constructs a convincing case for the value of incorporating coaching into birth support by healthcare workers, childbirth educators, doulas, and other birth workers…”  Michal Klau-Stevens, The Birth Lady


 “…The Art of Coaching for childbirth” provides nurses with the concrete coaching tools and approaches which can be quickly implemented  in labor and delivery. Teaching nurses to ask strong questions which help clients clarify their goals and priorities, while using pacing and leading strategy will make client-nurse interactions insightful…” Olga Libova, DNP, CNM, RN, Perinatal Nursing Faculty, De Anza College Nursing program, Silicon Valley, Ca


“Coaching for Childbirth; a Practical Guide for Integrating the Principles and Strategies of Coaching into the Field of Birth Support” is required reading for all individuals in the field of birth support… Doctors, nurses, midwives and doula’s, new mothers and fathers, will all discover a plethora of valuable information within these pages. Dr. Rosie Kuhn, The Paradigm Shifts Coaching Group


” It was a new approach concept to teaching childbirth education that many people could relate to as student athletes or being part of a team. This book also incorporated the popular reflective interviewing method many companies currently use during the hiring process to better understand the candidates thought process or personal intention.   Although the concepts in this book were not unique or ground-breaking, the author presented the subject through a fresh lens. For this reason, I would recommend this book.”  Tamela J. Hatcher, ICEA board member