Who Moved My Cheese: The Labor and Delivery Version

Thank you for joining Birth Coach Method’s 2nd-anniversary celebrations! 

webinar image

This free webinar is my way of celebrating the new approach I am committed to lead in the field of childbirth support – Birth Coach Doulas. It is a transformation in doula’s role definition, in our scope of practice, and of our core competencies. I chose to center this webinar on the famous allegory Who Moved My Cheese by Spencer Johnson because it is a beautiful allegory about change and our reactions to change. The allegory of childbirth as our professional maze and the different types of birth experiences as the cheese we find in it has enabled me to describe the historical changes that our field went through, and the reactions of the different agents in the maze to these changes. It also symbolizes the transformation I believe we should all strive for – transforming the doula from the warrior and the protector to the coach is inevitable in order for doulas to become a legitimate and welcomed support figure in the field of childbirth, as well as a service accepted and spread among all birthing mothers.

To Healthy Births on Earth!

Neri L. Choma, M.A

CD, CBE, CHT, Life Coach

Birth Doula Trainer


Who moved my cheese was written by Spencer Johnson, and published in the UK in 2000. The story is an allegory for change and our reaction towards change. Cheese is a metaphor for what you want to have in life – whether it is a good job, a loving relationship, money, or peace of mind. Cheese is what we think will make us happy. However, as we all know- shift happens! And when circumstances change and our cheese is taken away, we sometimes struggle. Different people deal with change in different ways. In the story, four characters represent parts of ourselves and our reaction whenever we are confronted with change. These characters are mice, leaving in a maze. The maze is where you spend time looking for what you want –or metaphorically – your cheese. It may be the organization you work in, the relationships you have in your life, or the community you live in.  Our professional maze is childbirth, and our cheese is a certain type of birth experience we wish to find in it or a certain type of maternal care we strive for.